Effective Date: May 15, 2026
Last Updated: May 15, 2026
Introduction
Welcome to TheSueWong.com (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and usage when you visit our website at https://thesuewong.com/, browse our luxury dress collections, or interact with our services.
Sue Wong is dedicated to creating timeless, vintage-inspired dresses that embody elegance and sophistication. Just as we approach each gown with meticulous attention to detail, we handle your personal information with the same level of care and respect. This policy applies to all visitors, customers, and users of our website, whether you’re exploring our Nocturne collection, browsing Gatsby-inspired designs, or making a purchase through our authorized retail partners.
By accessing or using TheSueWong.com, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with our practices, please do not use our website.
What Information We Collect
We collect various types of information to provide you with an exceptional browsing experience and to help you find the perfect Sue Wong dress for your special occasion.
Personal Information You Provide: When you interact with our website, subscribe to our newsletter, contact our customer support at support@thesuewong.com or (415) 225-5107, or use our “Find Your Dress” feature, you may voluntarily provide personal information including your name, email address, phone number, mailing address, and any specific preferences regarding dress styles, sizes, or colors (black, silver, green, pink, white, or gray).
Purchase Information: While TheSueWong.com does not directly process transactions (our dresses are sold through authorized retailers including Nordstrom, Dillard’s, Macy’s, and select boutiques), we may collect information about your shopping preferences, wishlist items, and the retailers you’re interested in. We never collect or store your payment card information directly.
Technical Information: We automatically collect certain technical data when you visit our site, including your IP address, browser type and version, device information, operating system, referring website URLs, pages viewed, time spent on pages, and general geographic location (country or city level). This helps us understand how visitors navigate our collections of evening gowns, cocktail dresses, wedding guest attire, and mother of the bride designs.
Communication Records: When you reach out to us via email, phone, or contact forms, we retain records of your inquiries and our responses to provide better customer service and improve our offerings.
Cookies and Similar Technologies: Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze site traffic patterns. Details about our cookie usage are provided in the dedicated section below.
Review and Feedback Data: If you provide reviews, testimonials, or feedback about Sue Wong dresses purchased through our retail partners, we may collect and display this information (with your consent) to help other customers make informed decisions. As noted on our site, we aggregate review data from retailers, currently showing 2,847 verified reviews with an average rating of 4.3/5 stars.
Use of Information
We use the information we collect for several legitimate business purposes designed to enhance your experience and provide you with valuable services related to our luxury dress collections.
To Provide and Improve Our Services: We use your information to help you navigate our extensive collection of Sue Wong dresses, including beaded evening gowns, Nocturne silk dresses, vintage cocktail styles, and bridal designs. This includes personalizing your browsing experience based on your preferences and helping you locate authorized retailers near you.
Customer Support: Your contact information enables us to respond to inquiries about sizing (our dresses typically range from sizes 0-20), shipping questions, retailer locations, dress care instructions, and general questions about our collections. Our support team at 4320 Cedarhurst Circle, Los Angeles, CA 90027, uses this information to provide timely and helpful assistance.
Marketing and Communications: With your consent, we may send you newsletters, promotional emails about new arrivals (such as our latest beaded dresses, vintage 1920s Gatsby-style gowns, and Nocturne beaded empire waist evening gowns), special offers, and information about Sue Wong trunk shows or events. You can opt out of marketing communications at any time.
Analytics and Research: We analyze website usage patterns to understand which collections are most popular, how visitors use our “Shop By Category” feature, and which design elements resonate most with our audience. This helps us improve our website structure, product descriptions, and overall user experience.
Legal Compliance: We may use your information to comply with applicable laws, respond to legal requests, enforce our Terms & Conditions, protect our rights and property, and ensure the security of our website and users.
Retailer Coordination: When you express interest in purchasing a Sue Wong dress, we may share your preferences with our authorized retail partners to help facilitate your shopping experience, though you maintain direct relationships with those retailers for purchases and returns.
Third-Party Disclosure
We respect your privacy and limit the disclosure of your personal information to third parties. However, certain sharing is necessary to provide you with comprehensive services.
Authorized Retailers: We may share your information with our authorized retail partners, including Nordstrom, Dillard’s, Macy’s, Amazon, and select boutiques, when you request information about purchasing a specific Sue Wong dress or locating a store near you. These retailers have their own privacy policies governing how they handle your information for purchases, shipping, and returns.
Service Providers: We work with trusted third-party service providers who assist us with website hosting, email delivery, analytics, customer relationship management, and technical support. These providers are contractually obligated to use your information only for the purposes of providing services to us and are required to maintain appropriate security measures.
Aggregated Data: We may share aggregated, de-identified data with partners, such as statistics about customer preferences for particular dress styles (e.g., preference rates for beaded gowns versus silk dresses, popular color choices among green, silver, black, and pink dresses, or sizing trends across our range). This aggregated data cannot be used to identify individual users.
Legal Requirements: We may disclose your information if required by law, court order, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to government requests.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity, subject to this Privacy Policy or a successor policy.
With Your Consent: We may share your information with other parties when you explicitly consent to such sharing, such as when you authorize us to connect you with a specific boutique or participate in a collaborative promotion.
We do not sell your personal information to third parties for their marketing purposes.
Cookie Usage
TheSueWong.com uses cookies and similar technologies to enhance your browsing experience and gather insights about site usage.
What Are Cookies: Cookies are small text files stored on your device when you visit our website. They help us recognize your browser, remember your preferences, and understand how you interact with our dress collections.
Types of Cookies We Use:
Essential Cookies: These cookies are necessary for our website to function properly. They enable core features like security, network management, and accessibility. Without these cookies, services you’ve requested (such as viewing specific dress categories or using our contact form) cannot be provided.
Analytics Cookies: We use analytics cookies to understand how visitors use our site, which pages are most popular (such as our Evening Gowns, Cocktail Dresses, or Vintage Inspired sections), how long visitors stay, and what paths they take through our collections. This helps us optimize the website structure and improve user experience. We may use services like Google Analytics for this purpose.
Functionality Cookies: These cookies remember your preferences and choices, such as your preferred language, region, or previously viewed dresses. They help personalize your experience and save you time on repeat visits.
Marketing Cookies: With your consent, we may use marketing cookies to deliver relevant advertisements about Sue Wong dresses on other websites you visit, show you content tailored to your interests, and measure the effectiveness of our marketing campaigns.
Managing Cookies: Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, disabling cookies may prevent you from taking full advantage of our website features. You can manage cookie preferences through your browser settings or by using our cookie consent tool when you first visit the site.
Third-Party Cookies: Some cookies on our site may be set by third-party services we use, such as analytics providers, social media platforms, or advertising networks. These third parties have their own privacy policies governing their use of cookies.
External Links
TheSueWong.com contains links to external websites, including our authorized retail partners (Nordstrom, Dillard’s, Macy’s, Amazon, and various boutiques), social media platforms, fabric suppliers, and other resources related to fashion and special occasions.
When you click on these external links and leave our website, please be aware that we are not responsible for the privacy practices or content of these third-party sites. Each retailer and external website has its own privacy policy governing how they collect, use, and protect your information.
We encourage you to read the privacy policies of any website you visit, especially before providing any personal information or making purchases. For example, when you purchase a Sue Wong dress through Nordstrom or Dillard’s, that retailer’s return policy, shipping terms, and privacy practices will govern your transaction, not ours.
While we carefully select our retail partners and link only to reputable websites, we cannot control or be held liable for the privacy practices of external sites. If you have concerns about how a retailer or external website handles your information, please contact them directly.
Security Measures
We take the security of your personal information seriously and implement industry-standard measures to protect it from unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards: Our website uses Secure Socket Layer (SSL) encryption technology to protect data transmitted between your browser and our servers. We employ firewalls, secure servers, and access controls to protect our systems. Regular security assessments and updates help us maintain a secure environment.
Administrative Safeguards: Access to personal information is restricted to authorized personnel who need it to perform their job functions. Our employees and service providers are bound by confidentiality obligations and receive training on data protection practices.
Physical Safeguards: Our office facilities at 4320 Cedarhurst Circle, Los Angeles, CA 90027, maintain appropriate physical security measures to protect systems and records containing personal information.
Limitations: While we strive to protect your information, no security system is completely impenetrable. We cannot guarantee absolute security of data transmitted over the internet or stored in our systems. You also have a responsibility to protect your information by using strong passwords, not sharing login credentials, and being cautious about the information you share online.
Data Breach Response: In the unlikely event of a data breach affecting your personal information, we will notify you and relevant authorities as required by applicable law, and take prompt action to investigate and remediate the situation.
User Rights and Choices
You have several rights regarding your personal information and how we use it.
Access and Correction: You may request access to the personal information we hold about you and ask us to correct any inaccuracies. Contact us at support@thesuewong.com to submit such requests.
Deletion: You may request deletion of your personal information, subject to certain legal exceptions. For example, we may retain information needed to complete ongoing transactions, comply with legal obligations, or resolve disputes.
Marketing Opt-Out: You can opt out of receiving promotional emails by clicking the “unsubscribe” link in any marketing email we send, or by contacting us directly. Even if you opt out of marketing communications, we may still send you transactional or relationship messages, such as responses to your inquiries.
Cookie Control: As described in our Cookie Usage section, you can manage cookie preferences through your browser settings or decline non-essential cookies through our consent tool.
Data Portability: Where technically feasible, you may request a copy of your personal information in a structured, commonly used format.
Objection: You may object to certain processing of your information, particularly for marketing purposes or when processing is based on legitimate interests.
To exercise any of these rights, please contact us at support@thesuewong.com or call (415) 225-5107. We will respond to your request within a reasonable timeframe and as required by applicable law. We may need to verify your identity before processing certain requests.
Protection of Minors
TheSueWong.com is not directed to children under the age of 16, and we do not knowingly collect personal information from minors. Our luxury evening gowns, cocktail dresses, wedding attire, and formal wear are designed for adult women.
If we become aware that we have inadvertently collected information from a child under 16 without parental consent, we will take steps to delete that information as quickly as possible. If you believe we have collected information from a minor, please contact us immediately at support@thesuewong.com.
Parents and guardians are encouraged to monitor their children’s internet usage and help enforce this policy by instructing children never to provide personal information on websites without permission.
CCPA Compliance
For residents of California, the California Consumer Privacy Act (CCPA) provides additional rights regarding your personal information.
Right to Know: California residents may request disclosure of the categories and specific pieces of personal information we have collected about them, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share information.
Right to Delete: California residents may request deletion of their personal information, subject to certain exceptions.
Right to Opt-Out of Sale: While we do not sell personal information as traditionally defined, California residents have the right to opt out if our practices change.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights, such as by denying services, charging different prices, or providing a different level of service quality.
To exercise these rights, California residents may contact us at support@thesuewong.com or (415) 225-5107. We will verify your identity and respond within 45 days as required by law. You may designate an authorized agent to make requests on your behalf by providing written authorization.
GDPR Compliance
For individuals in the European Economic Area (EEA), United Kingdom, and Switzerland, we comply with the General Data Protection Regulation (GDPR) and equivalent laws.
Legal Bases for Processing: We process your personal information based on: (1) your consent when you voluntarily provide information or subscribe to communications; (2) contract performance when necessary to provide services you’ve requested; (3) legitimate interests in operating our website, improving our services, and marketing our dress collections; or (4) legal obligations requiring data retention or disclosure.
International Data Transfers: Your information may be transferred to and processed in the United States, where TheSueWong.com is based at 4320 Cedarhurst Circle, Los Angeles, CA 90027. We implement appropriate safeguards for international transfers, such as standard contractual clauses approved by the European Commission.
Enhanced Rights: In addition to rights described elsewhere in this policy, GDPR provides rights to restriction of processing, data portability, and objection to processing based on legitimate interests. You also have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.
Data Protection Officer: For GDPR-related inquiries, you may contact our support team at support@thesuewong.com, who will direct your inquiry to the appropriate personnel.
How Long We Keep Your Information
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Active Customer Data: Information about your preferences, wishlist items, and communications is retained while you maintain an active relationship with us and for a reasonable period thereafter to provide continuity of service if you return.
Marketing Data: If you subscribe to our newsletter, we retain your email address until you unsubscribe. After unsubscribing, we maintain a suppression list to ensure we don’t accidentally re-add you.
Analytics Data: Website usage data and analytics are typically retained for 24-26 months to allow for year-over-year comparisons and trend analysis.
Legal and Accounting Records: Information required for legal compliance, tax purposes, or dispute resolution may be retained for longer periods as required by applicable law—typically 7 years for financial records.
Deletion: When information is no longer needed, we securely delete or anonymize it. Anonymized data that cannot identify individuals may be retained indefinitely for research and business purposes.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will notify you by posting the updated policy on this page with a new “Last Updated” date at the top.
For significant changes that materially affect your rights, we may provide additional notice through email (if we have your email address) or a prominent announcement on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Your continued use of TheSueWong.com after policy updates become effective constitutes your acceptance of the revised terms. If you disagree with changes, please discontinue using our website and contact us to request deletion of your information (subject to legal retention requirements).
Privacy Questions
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, we welcome you to contact us:
Email: support@thesuewong.com
Phone: (415) 225-5107
Mailing Address:
Sue Wong
4320 Cedarhurst Circle
Los Angeles, CA 90027
United States